Friday, November 14, 2008
It's scary to think that choice might just be an illusion. Perhaps we are not so in control as we would like to be. In a conversation at the 92nd St Y, Malcolm Gladwell talks to Robert about the common sense of dissatisfaction felt by people required to justify a choice to others before they made it, and he brings up the unsettling idea of priming--that certain stimuli could predispose us toward certain choices or behaviors. Yale psychology professor John Bargh takes us a step further by describing an experiment where researcher Lawrence Williams was able to alter people's opinions without their knowledge using nothing but a simple cup of coffee.
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